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Archive for the ‘Be Wise Ranch, CSA’ Category


The organic way: Be Wise Ranch has found success through tenacity and innovation

Friday, October 8th, 2010

A tall man stands in the field, surveying a vast sea of green. It is late summer, and veteran organic farmer Bill Brammer has rivulets of sweat running down his neck. The mercury passed 100 degrees around midday. This oppressive heat is hard on people but great for ripening tomatoes. At peak harvest, workers will pick more than 60,000 pounds of the juicy red fruits from these fields in a single day.

If you buy organic heirloom tomatoes, grape tomatoes or cherry tomatoes at Trader Joe’s, Whole Foods or Jimbo’s, chances are, your future tomatoes are growing under Brammer’s gaze. Back in spring, the organic strawberries you bought at these outlets also came from “Farmer Bill’s” fields…..(more)

Farmer Bill Brammer (center, in blue shirt) leads a tour of his tomato fields in the San Pasqual Agricultural Reserve

Farmer Bill Brammer (center, in blue shirt) leads a tour of his tomato fields in the San Pasqual Agricultural Reserve